FLW and the Ram Truck brand today announced a strategic marketing agreement that names Ram as the official tow vehicle of the tournament organization. Terms of the agreement were not disclosed.
“With its best-in-class fuel economy, best-in-class towing, best-in-class payload and best-in-class torque, Ram will find an appreciative audience among the hundreds of thousands of anglers that FLW touches each month,” said Trish Blake, president of FLW marketing. “This loyal group of truck buyers will embrace Ram like no other consumer group the company currently targets.”
Ram trucks will be displayed at all FLW Tour Expos and prominently featured at the 20th anniversary Forrest Wood Cup in Hot Springs, Arkansas, Aug. 20-23.
“Ram truck owners are deeply involved with the outdoors and more than 40 percent name fishing their top hobby,” said Bob Hegbloom, president and chief executive officer, Ram Brand, FCA - North America. “Our broad line of hard working Ram trucks are a perfect match for anglers and outdoorsmen. Ram’s partnership with FLW is a great opportunity to show our capability and support.”
In addition to significant media exposure through FLW media properties Ram dealers nationwide have the opportunity to host pro days and offer contingency awards tied to FLW tournaments.
