Bourbon-maker Evan Williams announced today that it's signed Bassmaster Elite Series anglers John Crews and Hank Cherry to its pro staff for the remainder of 2013 and through next year.
“Evan Williams has for a number of years made a significant investment in Bassmaster,” said Susan Wahl, senior brand manager at Heaven Hill Distilleries (Evan Williams' parent company). “The consumer demographics are very positive towards bourbon and it engenders real brand loyalty, especially for a non-endemic sponsor such as us.
"We are pleased to be adding John Crews and Hank Cherry as members of Team Evan Williams and anticipate them appearing often on the weigh-in stage in their Evan Williams-logoed uniforms.”
Crews (top photo), a seven-time Bassmaster Classic qualifier, is in his 13th pro season. Cherry is fishing his initial Elite campaign after finishing 3rd in this year's Classic.
Evan Williams, the sponsor of two Elite Series events this year, formerly had a long-running partnership with Elite pro Jason Quinn. That deal was not renewed after 2012.
