Livingston Lures announced this week that it will sponsor every American Bass Angler (ABA) tournament circuit for the upcoming season.
"Livingston Lures is proud to be a part of the American Bass Angler team circuit," said Livingston Lures chief operating officer Basil Battah. "The ABA is an organization that has done a very good job of offering the weekend and grassroots level angler tournament competition for enjoyment and as a stepping-stone to the highest ranks. We at Livingston understand the importance of supporting an organization who offers this opportunity to those anglers."
Livingston Lures will have an on-site presence at most ABA events, offering fans a look at their lures that feature Electronic Bait Sound (EBS) technology.
"We are delighted to welcome Livingston Lures to our family of sponsors," said ABA president Morris Sheehan. "We're looking forward to working with them on a number of promotion initiatives. I'm sure the weekend anglers that fish the various ABA tours will soon learn a lot more about these lures and the fascinating fish-catching technologies they bring to the water."
