CEC America, a multinational distribution and supply chain company, announced recently that it's taken over the financially troubled Carrot Stix rod brand.
“In my 28 years in manufacturing, I have never seen such customer loyalty and devotion to any brand as I have seen with Carrot Stix” said CEC America VP and CEO Jimmy Davlouros. “I had the great privilege of talking to fishermen all over the United States and Canada and in some cases I had spent more than half an hour on the phone with them talking about the amazing experiences they had on the water with this brand."
CEC America is a Chinese government-owned company that functions primarily in the electronics industry. It stated in its press release that attire, surveillance and safety equipment may also be displayed under the Carrot Stix brand by the end of the year.
