Veteran country music performer Toby Keith has purchased tackle manufacturing company Luck E Strike, the singer announced on his Instagram page. The post says the company will be relaunching this summer with new products and an updated look.
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(Note: The article describes Jimmy Houston, a member of the Luck E Strike pro staff, as a two-time Bassmaster Classic winner. Houston captured two B.A.S.S. Angler of the Year titles but never won the Classic.)