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Mullins picks up Shimano sponsorship

Mullins picks up Shimano sponsorship

Bassmaster Elite Series pro David Mullins has joined the Shimano pro staff.

“I was good friends and even roomed for several years with Aaron Martens when we were on the road," Mullins said. "Aaron just loved his Shimano gear and gave me a bunch of reels when I was an Elite Series rookie. I’ve been using those same reels ever since; Shimano tackle is incredibly smooth, durable, and above all else, reliable. Those are qualities that all anglers – from touring pros to weekend warriors – demand, and I’m proud to represent the Shimano and PowerPro brands starting this season.”

Added Shimano Freshwater Product Marketing Manager Bob Mahoney: “David is a humble guy that everyone on the Elite Series loves to be around. He gave up everything – including a career as a high school teacher – to chase his dreams as a professional angler. His rise on the Bassmaster Elite Series will aid Shimano in branding, promotion and education on a variety of different platforms.

"Our product development team will be spending a lot of time with David as we work together to create innovative and exciting new bass tackle that aligns with Shimano’s brand identity and market objectives. Anglers can look forward to detailed descriptions of David’s tackle as he competes this season, as well as how-to tips designed to help everyone find more success on the water.”

A renowned hard-bait specialist, Mullins will be leveraging Shimano’s World Minnow 115SP jerkbaits, Expride and Bantam reels in Elite Series events.

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