Lipton Sides -- Lipton-brand side dishes -- just signed on as a new sponsor of FLW Outdoors for the 2003 season. It is the 8th new FLW Outdoors sponsor so sign in nearly as many weeks.
"The loyal consumers associated with professional fishing, totaling 55 million, comprise a significant market for the great-tasting and easy-to-make Lipton Sides, which are perfect for any outdoor event," FLW stated. "Through a multiyear partnership with FLW Outdoors, Lipton Sides will gain exposure within this loyal group of consumers."
"We are very excited to get our products in front of anglers," said Warren Stoll, senior business development director for Lipton Sides. "Our Lipton Sides are the perfect complement to any meal at home or outdoors, and we look forward to introducing our products to the angling masses."
FLW CEO Charlie Hoover said: "Products from Lipton Sides were designed with busy families in mind. We are looking forward to helping Lipton Sides reach this loyal audience through our family-friendly tournament circuits."
Team Willie
Lipton Sides will sponsor its own "team," in the form of Willie White of Powder Springs, Ga. White will fish the FLW Tour from a NASCAR-like Ranger boat bearing the Lipton Sides brand.
White has fished the FLW Tour for 4 years, but only as a non-boater. This year he finished 44th in the points on the co-angler side. He has fished some BFLs as a boater.
Sides Background
Lipton Sides come in 40 varieties of rice, pasta and noodle flavors, and "help make dinner easier because they're fast and easy, cooking in less than 10 minutes."
