Vicious Fishing has announced the hiring of Greg Meunier as marketing director.
Meunier brings w15 years of endemic and non-endemic outdoor lifestyle marketing experience. His history includes work with brands such as Evan Williams Bourbon, ONOS Eyewear, Red Man Moist Snuff, Strike King Lures and Vicious. In previous advertising agency roles, he has served as account manager, VP of business development and agency president. He brings with him a background in strategy, creative development, media planning, social media and traffic generation.
“It’s quite an honor to be a part of this team,” Meunier said. “It’s great to work for a company that not only understands the industry they are in, but is truly passionate about marketing quality products that deliver a value to the consumer.”
He will also head up a new division, JBS Marketing, which will deliver marketing strategy and execution to companies looking for industry expertise and marketing management.
“Greg has a proven track record of growing brands, a deep understanding of the consumer and a strong desire to take us to the next level,” said Vicious Fishing president Jeff Martin. “Plus, he has proven year after year to be one of the best at stretching our marketing dollars. It’s great to finally have him on the team.”