FLW today announced that it has reached a multi-year sponsorship agreement with Keystone Light, beginning in the 2013 season.
The deal is the first of its kind for FLW, which had previously banned any sort of alcohol or tobacco advertising. Financial terms of the deal were not announced. Keystone Light is one of more than 30 brand names in the MillerCoors portfolio.
“This partnership reinforces the marketability that professional bass fishing offers,” said Trish Blake, President of FLW’s marketing division. “The popularity of this sport continues to grow and the involvement of the Keystone Light brand emphasizes this. The passion and loyalty of fishing fans in this country is something that Keystone Light recognizes and plans to embrace. FLW considers itself a visionary leader in the industry, and this partnership solidifies our commitment to bringing the sport to mainstream America.”
Anglers Brent Ehrler and Chad Grigsby will compete out of Keystone Light-wrapped boats in 2013. Ehrler had previously fished for the National Guard team while Grigsby previously had an FLW team deal with Goodwill Industries.
“We are thrilled to begin our new partnership with FLW,” said Jordan Krawll, Keystone Light brand manager. “We know Keystone Light drinkers enjoy fishing and this sponsorship is a great way for us to further connect with our loyal fans and celebrate our common passion.”