Outdoors industry veteran John Skrabo was named Vice President of Marketing for PRADCO Outdoor Brands, effective Jan. 7, according to a story in today’s Fishing Wire.
Among his duties will be providing leadership and management oversight across PRADCO Outdoor Brands' (POB) marketing organization, including brand management, marketing services (research, marketing communications, promotions, advertising, training), and e-commerce functions, as well as the strategic initiatives, budgets, business processes and people assigned within those resources.
Skrabo brings more than 20 years of experience in the outdoors industry to his new position. Most recently, he was brand manager for B.A.S.S.
"John's experience with marketing in the outdoor industry is vital to the growth of all of PRADCO's hunting and fishing brands," said Ron Ten Berge, POB President and General Manager. "He brings a sharp focus on hunting and fishing consumers and customer segments that is so essential to success."
Skrabo will report to Ten Berge and is based in the EBSCO Industries Headquarters in Birmingham, Ala. He will work closely with all of PRADCO's fishing and hunting offices.
"PRADCO has some of the finest brands in the hunting and fishing industry and I'm excited to be joining this organization which has a great culture and long tradition of manufacturing some of the world's best products to help fishermen and hunters be more successful in the outdoors," Skrabo said.