Lowrance and B.A.S.S. have struck a deal to continue their working relationship, B.A.S.S. announced today.
Under the multi-year agreement, Lowrance will continue as an official supporting sponsor of the Bassmaster Elite Series, Bassmaster Opens Series and B.A.S.S. Nation events. For the first time, Lowrance will be an official supporting sponsor of the Carhartt Bassmaster College Series.
“Bassmaster events provide an excellent worldwide stage to showcase Lowrance’s premier range of marine electronics,” said Louis Chemi, COO of Navico Americas, owner of the Lowrance brand. “As one of the charter B.A.S.S. sponsors, we are excited to renew our long-term commitment and ensure that tournament anglers can make the most of our industry-leading products and support.”
Lowrance also has become the title sponsor of the War Room on Bassmaster.com, a play-by-play presentation of Bassmaster tournaments.
“We are proud to count Lowrance as one of our long-standing partners, and we look forward to discovering additional new ways of working together and of making the future even more productive than the past,” said Bruce Akin, CEO of B.A.S.S.