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Shimano becomes a B.A.S.S. sponsor

Shimano becomes a B.A.S.S. sponsor

B.A.S.S. announced today that Shimano has become a supporting sponsor of the organization.

“Two of the best names in bass fishing just joined forces, and I think B.A.S.S. members and bass fans are the biggest winners here,” said B.A.S.S. CEO Bruce Akin. “Shimano will be a great addition in 2013 to all Bassmaster events and media.”

Shimano and B.A.S.S. have partnered before. One recent collaboration was in early 2012 in the creation of, a site that helps educate anglers about Shimano products, then directs them to local retailers to make a purchase.

“While we have relied on the support of B.A.S.S. and its members for a good number of years in order to become a prominent brand among bass anglers, this new sponsorship takes Shimano to a new level,” said Shimano fishing division VP Carey Graves. “We’ll be interacting with anglers and fans at most of the B.A.S.S. tournament venues and events, plus we’re very pleased to be able to support the B.A.S.S. efforts with its live-release boats. It’s inherent to our success to do all we can to ensure a thriving, healthy bass fishery.”

Shimano will wrap Bassmaster live-release boats and will also wrap the giant video screen on the Bassmaster stage used at Elite Series events.

“B.A.S.S. members and others can expect to see a Shimano demo team exhibit at all the Elite Series events, and select Opens, B.A.S.S. Nation and College Series tournament sites,” Shimano marketing manager Bob Mahoney. “We want anglers to be able to experience Shimano reels – the feel, the sensitivity, the smoothness, the power – rigged and ready to cast, whether they’ve come to watch their favorite pro anglers or are competing themselves in an event.”

For more about Shimano, click here.

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