B.A.S.S. announced today that Livingston Lures has signed on as a supporting sponsor.
“We see the Bassmaster Tournament Trail as a way to introduce our lures to bass anglers,” said Fred Battah, CEO of the Livingston, Texas-based company. “Fishermen are instantly intrigued when they see the craftsmanship, detail and realistic swimming actions of our lures. When they have a chance to experience the difference that our exclusive vibration and sound technology makes, they’ll get hooked – and so will the fish.
“We’ve also signed a sponsorship agreement with Jeff Kriet, Bassmaster Elite Series angler, and we are confident that Jeff will help to make anglers across the country aware of Livingston Lures’ ability to call the fish to you.”
Said B.A.S.S. CEO Bruce Akin: “We are very pleased to have Livingston Lures on board as an official supporting sponsor. I’m confident that our new partnership will be a great marketing tool for Livingston as we both work to grow fishing.”
All of Livingston Lures' new crankbaits and topwaters are equipped with proprietary technology that activates when the lure hits the water. The lures produce a sound that mimics the "croak" made by a real baitfish in distress. In addition, a proprietary chamber produces vibration during retrieve. All models contain this audio technology, and most are enhanced with the additional visual trigger of an LED light that subtly fades in and out intermittently.