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Evinrude re-ups, gets naming rights

Evinrude re-ups, gets naming rights

Evinrude announced today it's signed a multi-year deal to continue its sponsorship of FLW. For the first time in the 12-year history of the partnership, the company will get naming rights to one of the six FLW Tour events in 2013.

"BRP and the Evinrude brand are proud to be a partner of FLW, a premier professional sports organization that has set the standard for competitive fishing,” said Evinrude director of marketing and strategic planning Christopher Berg. “This sponsorship allows us to showcase the power, performance and low maintenance of our Evinrude E-TEC outboards while engaging with fishing enthusiasts who love the sport as much as we do.”

Said FLW Marketing Division president Trisha Blake: “FLW and Evinrude have shared a longstanding and mutually beneficial partnership spanning 12 years. BRP’s support of the FLW organization and professional tournament fishing exemplifies their deep commitment to the sport, anglers and fans. We are very proud of our association with Evinrude and look forward to deepening our relationship even beyond what it is today.”

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