FLW announced today that the Kellogg Company has renewed its sponsorship under a multi-year deal. Financial terms of the deal were not disclosed.
As part of the deal, Kelloggís will serve as the title sponsor of the Angler of the Year awards for the pro and co-anglers on the 2013 Walmart FLW Tour for the third consecutive year. A $100,000 bonus will be paid to the pro Angler of the Year, who will also earn a berth in the 2014 Forrest Wood Cup. The co-Angler of the Year will earn a new Ranger Z518 boat with a 200-hp outboard engine and a berth in the 2014 Forrest Wood Cup.
In addition, familiar Kellogg's brands will adorn the boats used by Shin Fukae (Cheez-It), Dave Lefebre (Frosted Flakes), Greg Bohannan (Pop-Tarts) and Jim Tutt (Rice Krispies Treats) during the 2013 season.