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Ready for launch: Lew's BB1

Ready for launch: Lew's BB1

Brace yourselves, BassFans. The new Lew’s BB1 baitcaster reel is about to hit store shelves and since its unveiling at ICAST back in July, the engineers at Lew’s have made it even better by upgrading the cast control from four brakes to a six-pin SmartPlus centrifugal braking system.

Any or all brakes can be turned off or on according to angler preferences and casting conditions. A Quick-Release spring-loaded pin affords easy removal of the left side plate for access to the brake system. The BB1 is loaded with other cool features and the end result is a reel that will improve casting distance and feel no matter what bait’s tied on.

According to Lew's CEO Lynn Reeves, the BB1s will ship to wholesalers and retailers on Oct. 26 and should be on shelves by mid-November.

In the below video, Bassmaster Elite Series pro Kevin Short demonstrates how the BB1 performs with a big crankbait and talks about how easy it is to access and alter the braking system to suit your needs.

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