Ish Monroe will fish both major professional circuits in 2013, and he'll employ a different boat for each. He'll run his familiar Cocoons-wrapped Ranger on the Bassmaster Elite Series and will sport a River2Sea wrap on the FLW Tour.
The River2Sea deal was announced today.
"I'm really happy to be doing more to help further expose the River2Sea brand to the industry," said Monroe, who explained that he'll tow the Cocoons boat to Elite tournaments and that the River2Sea boat will be transported by an FLW Tour co-angler. "They are a great partner, they produce great baits, as we have proven with my Biggie series crankbaits and Bling spinnerbaits, and the expanded FLW Tour coverage allows me to further show the brand to anglers across the country."
Said River2Sea CEO K.K. Chan: "Ish has been, and continues to be, a great asset to River2Sea in his tireless work and skill as an angler and promoter. But, more importantly, he has become a true partner of this brand and using him to further push River2Sea in the marketplace was an easy decision."
The jersey and cap that Monroe will wear in FLW events will also feature River2Sea branding.