The Berkley Experience Trailer will be at the Dakotamart store in Pierre, S.D., Thursday through Saturday (June 15-17). The 60-foot trailer offers consumers fun, great deals and activities, along with fishing education for all levels of anglers.
The trailer has videos and interactive demonstrations along with seminars scheduled throughout the day. Each stop has special retail promotions only available while the trailer is at the location.
“We're excited about having the Experience Trailer on the road in 2012 and stopping at many new locations across the country,” said Berkley marketing director Andrew Marks. "Our Experience Trailer team is set to help anglers of all ages and skill levels learn about our broad spectrum of products and how best to use them to catch more fish.”
Other elements include a knot-tying contest and demonstration, where anglers can learn new knots and compete for prizes. Under the tent, big-screen videos help anglers experience the adventure with Berkley and display racks are filled with the latest products. The Berkley Experience staff will be on hand to answer questions.
The store is located at 120 West Sioux Avenue in Pierre, S.D. The phone number is (605) 224-8871.
Future stops will be at Black Sheep Sporting Goods in Coeur d'Alene, ID (June 22-24) and White Elephant in Spokane, Wash. (June 28-30).
