B.A.S.S. announced today that Booyah Bait Company is back as a sponsor of the organization following a 2-year absence. The company will support the Bassmaster Elite Series, Bassmaster Opens and B.A.S.S. Federation Nation.
“We are extremely pleased to welcome Booyah aboard as we move into the 2012 Bassmaster competition season,” said B.A.S.S. CEO Bruce Akin. “Booyah is a brand that resonates with so many anglers, from Federation Nation members to the seasoned pros on the Elite Series.”
Said Pradco Fishing/Booyah VP and GM Bruce Stanton: “Booyah has been elevated to a premier national brand of spinnerbaits, jigs and buzzbaits over the past few years in the bass tournament community. We feel the B.A.S.S. members are without a doubt one of our most important consumer groups, and we are glad to be supporting the anglers and the organization with a sponsorship again.”