Irwin Jacobs is well known for his water-based businesses Genmar Holdings Inc. and FLW Outdoors. But last year he branched into another sort of water business – the bottled kind. A recent story in the Minneapolis Star-Tribune covered Jacobs' purchase of Cole Water Co. – a Peru, Ind. business founded in 1859.
Jacobs told the Star-Tribune that, because Cole spring water contains about 65mg of calcium per half-liter, "It was almost like finding oil, except that it was water. And not just any water – the healthiest water anywhere. It's something magical. It's almost like you hit the lottery with it."
Target will reportedly market the water and soon carry it exclusively in many of its stores. A six-pack sells for about $3.29.
