BENTON, Ky. – Major League Fishing (MLF) announced today that Athletic Brewing Company has been named the organization's official non-alcoholic beer sponsor for the 2025 and 2026 seasons.
“We’re thrilled to bring Athletic Brewing into the MLF family,” said Chris Bork, VP of sponsorship and sales development for MLF. “Their commitment to quality, community and outdoor adventure aligns perfectly with the MLF lifestyle. From their award-winning brews to their impact-driven mission, Athletic Brewing is a great fit for our anglers and fans alike.”
Athletic’s Two For The Trails environmental grant program and IMPACT initiatives align closely with MLF’s own environmental stewardship, furthering the positive influence of both organizations.
"Athletic Brewing is delighted to become the official non-alchoholic beer of Major League Fishing, a captivating blend of sport and entertainment where top anglers pursue their passion,” said Athletic Brewing chief marketing officer Andrew Katz. “This community’s passion for adventure on the water deeply resonates with us, and we can’t wait to share our award-winning NA brews with them over the next two seasons.”
Launched commercially in 2018, Athletic pioneered a proprietary method for making non-alcoholic beer, re-engineering nearly every step of the brewing process through hundreds of small-batch trials. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade, with over 100 taste awards and NA brews that rival full-strength counterparts.
Athletic’s mission is to positively impact its customers’ lifestyles while greatly impacting their communities and environment for the better. In addition to giving back up to $2 million annually to protect and enhance outdoor spaces, Athletic maintains exceptional levels of water recapture and efficiency at its custom breweries in Connecticut and California, and donates up to $100,000 to meaningful causes each year through its IMPACT Brew Series.
