BIRMINGHAM, Ala. — B.A.S.S. has announced that Whataburger will serve as the title sponsor for the upcoming Bassmaster Elite Series event at Lake Hartwell, to be held April 24–27 in Anderson, S.C. In addition to the title sponsorship, Bassmaster will launch a new digital content franchise, Whataburger Wednesdays, bringing fans fun and flavorful lifestyle content featuring their favorite Bassmaster Elite Series pros.
“We’re thrilled to welcome Whataburger to the B.A.S.S. family as a title sponsor and content partner,” said Phillip Johnson, B.A.S.S. Chief Operating Officer. “Their brand is built on passion, tradition and community — the same values that drive our anglers and our fans. Together, we’re going to create a world-class event at Lake Hartwell and share even more great stories through Whataburger Wednesdays.”
Whataburger Wednesdays will feature behind-the-scenes access, off-the-water adventures and a bite-sized look into the personalities of Elite Series anglers. The content will be distributed across Bassmaster digital and social media platforms throughout the 2025 season.
“Whataburger is excited to partner with B.A.S.S. and be part of a sport that resonates so strongly with our fans,” said Whataburger Director of Corporate Sponsorship Jeff Altman. “Fishing is about more than just competition — it’s about family, tradition and creating unforgettable moments. That’s exactly the spirit we want to bring to the Whataburger Bassmaster Elite at Lake Hartwell.”
