Platinum Equity, the private equity firm that acquired Ranger Boats and six other brands following the Genmar bankruptcy in 2010, announced today that it has purchased GSM Outdoors. GSM is the parent company of dozens of manufacturers in the outdoor industry, Gary Yamamoto Custom Baits, Bill Lewis Lures, Big Bite Baits, Buckeye Lures, Dobyns Rods and Phenix Rods.
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By B.A.S.S. Communications Staff
CROSSE, Wis. — Chris Hellebuyck knows what works, but he also knows what works a little better. Trusting his instincts,
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By B.A.S.S. Communications Staff
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