For BassFans who tuned in to the action during the Lake Norman REDCREST, they likely saw or heard the excitement surrounding the Berkley CullShad, a new swimbait that wound up being a surprise factor during the tournament. Originally slated for launch at ICAST later this summer, the buzz created at REDCREST has caused Berkley to hit the fast-forward button on the project in hopes of getting the new bait out to market ahead of schedule.
In the embedded video below, the team at In-Fisherman (one of BassFan's sister publications) gets the exclusive details on how the CullShad became a reality, what makes it stand out and how the team at Berkley is handling the excitement around the unintentional launch.
