Major League Fishing (MLF) announced today the launch of a new, improved MLF Shop, an online store featuring authentic merchandise from professional bass fishing’s largest tournament organization. MLF’s e-commerce site went live Monday and is located at the recently revamped MajorLeagueFishing.com. The shop is an extension of the MLF brand identity, featuring quality fishing and casual apparel with pricing at or below standard retail price. In addition, MLF members will receive a permanent 25 percent discount on every order at the MLF Shop.
The launch of the MLF Shop is based on a multi-phase approach heading into the start of the 2021 bass-fishing season. The first phase is focused on the new retail e-commerce and providing customers with a streamlined website and improved shopping experience. The next phase will highlight new designs, apparel and swag. The final phase will emphasize site enhancements and showcase new angler products.
“We worked with a talented group of designers who have a passion for the outdoors,” said Michael Mulone, MLF senior director of events & partnerships. “The quality, along with the on-trend creative designs have brought the shop to a new level. We appreciate our fans and anglers and want to give them plenty of opportunities to wear MLF gear, on and off the water.
“Keeping the pricing competitive and putting in a hefty discount for members was one of our first decisions when revamping the online store,” Mulone continued.
Consumers of MLF’s official online store have access to a full catalog of men’s, women’s and youth apparel, headwear, accessories and collections. New gear, including compelling, creative designs will be added throughout the year.