Major League Fishing (MLF) announced today a sponsorship agreement with MossBack Fish Habitat, a full-line manufacturer of artificial habitat for fishing and fisheries management. MossBack Fish Habitat is now an official conservation partner of Major League Fishing and will be showcased throughout the 2021 tournament season.
In addition to the sponsorship agreement, a local habitat development program will be conducted at two MLF Bass Pro Tour stops in 2021 – the General Tire Heavy Hitters event, April 9-14 in Raleigh, N.C., and the Bass Pro Tour Stage Four event, June 4-9 at Lake Chickamauga in Dayton, Tenn. Select MLF pros will be joined by local high school clubs during the week in planting MossBack habitat at prominent locations around the fisheries. The MLF pros will then return with the high school anglers a few days later to fish the new planted habitat areas and showcase the positive effects that planting habitat has on the fishery. Additional details on the habitat development program will be forthcoming.
“The quality and workmanship of their artificial fish habitat, along with their commitment to conservation make MossBack an excellent partner in the MLF sponsorship portfolio,” said Jim Wilburn, MLF president and CEO. “Their partnership is a great fit and we look forward to building a long-term relationship with them.”
“As most fishermen and outdoor enthusiasts know our fisheries are losing natural habitat at an alarming rate,” said David King, owner and president of MossBack Fish Habitat. “We at MossBack are passionate about protecting and expanding the future of fishing. MLF and their anglers share our desire to give back to the communities and fisheries they visit and we see this partnership as a great opportunity to improve our public waters and make fishing better and more enjoyable for everyone. We are excited to work with MLF and join their great sponsor lineup to continue to improve our lakes and rivers and expose new anglers to fishing to get them hooked for life.”
MossBack Fish Habitat will also be showcased as a sponsor of Bass Pro Tour anglers Mark Rose and Greg Vinson, and Pro Circuit anglers Evan Barnes, Greg Bohannan, Bill McDonald and James Niggemeyer.