Northland Fishing Tackle CEO Gregg Wollner announced today that the company has acquire Bagley Bait Company. Bagly will transition operations to Northland's headquarters in Bemidji, Minn.
Northland also announced that it's hired renowned lure designer Jarmo Rapala. "Working with Jarmo will allow us to extend the Northland brand with innovative and exciting new lures," Wollner said.
Said Rapala: "I am excited to join the team at Northland. Combining the skills of both teams at Bagley and Northland to bring new lures to the market is exciting."
Bagley has been building balsa wood baits since 1960. In 2015 the company introduced the proprietary HCM Process – Heat Compression Molding – that's engineered to produce greater consistency and function with wooden lures. Each bait is precisely weighted and balanced to produce the Bagley's legendary subtle action.
