The Leader in Pro Bass Fishing News!
Facebook Twitter

MLF announces BPT viewership bump

MLF announces BPT viewership bump

Major League Fishing (MLF) announced a 22 percent increase in viewers week-over-week of the Bass Pro Tour on Discovery. Episode 1 premiered on Oct. 5 and reported 171,000 viewers. Episode 2 aired on Oct. 12 and reported 209,000 viewers. Bass Pro Tour on Discovery is averaging 190,000 viewers after two weeks, which is a 21 percent increase over Major League Fishing on Discovery from Q3.

“Following an incredible live broadcast earlier this year with more than 6 million live-stream views during the 2019 Bass Pro Tour, we always knew the best was yet to come once our linear broadcast aired on Discovery,” said Jim Wilburn, president and CEO of Major League Fishing. “Our fast-paced format appeals to both lifelong fisherman and new-to-the-sport fans and we’re seeing that reflected in these early numbers.”

MLF Bass Pro Tour features 13 two-hour episodes covering the final day of competition during each of the eight stages and all five days of the Redcrest Championship. Viewers can follow the Inaugural Bass Pro Tour season every Saturday morning from 7 to 9 a.m. ET through Dec. 28.

Latest News