Pradco Outdoor Brands, the parent company of Booyah, Yum, War Eagle, Heddon, and several other staple brands in the bass fishing industry, announced today that it has acquired Tulsa, Okla.-based Gene Larew Lures. The deal also includes Larew's crappie entities, Bobby Garland and Crappie Pro.
"Today we've added two more legendary names – Larew and Garland – to our already historic lineup of fishing brands," said Pradco Fishing VP and GM Bruce Stanton. "In addition to growing our bass offerings with Larew and jumping right to the top of the crappie bait category with Garland, we're also getting a wealth of manufacturing experience, industry knowledge and fishing expertise that fully complement the things we do that put us at the top in this industry. We're excited!"
Larew owner Chris Lindenberg said he's pleased to turn over his company to Pradco because he knows it'll be in great hands.
"They have proven themselves to be a great caretaker of the brands that I grew up fishing with, and I wanted Larew and Garland to have a permanent next home in such a prominent place," Lindenbeg said. "I couldn't be any happier than having Pradco be the ones to take our efforts to the next level and beyond."
Gene Larew and Bobby Garland were two early day pioneers of the soft-plastic lure industry. Larew became famous for adding salt into baits with his Salt Craw. Garland was first known for his bass lure creations, one being the Gitzit, and then later for his crappie designs, including today's top selling soft-plastic crappie bait, the Baby Shad.
Lindenberg brought the two names together under one roof soon after he bought the Gene Larew brand and formed Gene Larew Lures in 2006. Later he added the Crappie Pro brand, a product line of premium jigheads, in 2015.
"The last 13 years have been an amazing ride and I can't thank our Larew family enough for their hard work and many contributions in helping grow the business to where it is today. Employees, pro staff, customers and consumers have been great partners throughout this period of accomplishments, and my sincere thank you goes to all," Lindenberg said.
Lindenberg will remain involved with the Gene Larew Lures operation throughout the transition, and thereafter, for as long as he wishes. He will also continue to run his other businesses in Tulsa, with Western Filter Co. requiring much of his attention in serving the active midstream sector of the oil and gas industry.
Other Larew personnel, including Eli Smith, George Toalson and Gary Dollahon, will continue their roles with the Larew, Garland and Crappie Pro brands under the guidance of Pradco.
"We're a stalwart in the bass market, and we're going to be that way in crappie now, too," Stanton said. "We do have experience with that category since a lot of our Thill bobbers and Bandit crankbaits go in to crappie anglers' tackle boxes, but obviously Garland's presence puts a whole new emphasis on the species for us. But that's good."
For now, the manufacturing of Larew and Garland products will remain in Tulsa.