Anything Possible Brands has announced the hiring of John Morlan as the company’s Chief Operating Officer. Morlan is an experienced professional in the outdoor industry with more than 30 years of experience in the areas of marketing, operations, supply chain and sourcing. He previously worked for Johnson Outdoors, Pure Fishing and Vista Outdoors.
Morlan, an avid angler and hunter, assumed his new role effective June 3, 2019. Morlan will oversee all operations, including sourcing, supply chain and distribution.
"The fishing industry needs innovation to grow and expand the fishing market," Morlan said. "Built upon innovation and perspiration, Anything Possible Brands has grown rapidly through product design and marketing. I am thrilled to join Anything Possible Brands to help drive innovation and growth in fishing."
“John is a high-caliber talent with decades of expertise within our sector,” said Ralph Duda III, Chief Executive Officer of Anything Possible Brands. “I am happy to have him join the team as our new COO.”
Anything Possible Brands is a leading supplier of fishing tackle marketed under the Kid Casters, Perfection Lures, Steinhauser and ProFishiency brands