A new subscription-based fishing tackle company launched earlier this month with a dedicated focus on bass anglers and their pursuit of big fish.
MONSTERBASS, founded and developed by Rick Patri, the former co-founder and COO of Lucky Tackle Box will be a premium monthly lure subscription service and angler education program, dedicated exclusively toward bass anglers. The company will be headquartered in Los Angeles, Calif., with an operations and fulfillment center in Georgia and data center operations also in California.
“I’m setting the company up to help people become better anglers," Patri said in a release announcing the service's launch. "MONSTERBASS is going to change the way that bass anglers learn about the newest lures and techniques to hit the market. We realize that region, season, and color matter and so our approaches to helping anglers catch more fish are to gain an understanding of the waters they fish and then equip them with what we believe to be the highest producing lures and coordinated techniques for the region and season they are fishing."
Each product included in the monthly shipments will be accompanied by a recipe card that was developed with input from a group of outdoor writers and regional anglers so recipients have a distinct guide for how to best utilize each item.
Patri said subscribers will be able to sample products from the following brands through MONSTERBASS: Strike King, Pradco, LIVETARGET, Rat-L-Trap, Daiichi, Z-Man, among others.
Each box can be customized to a particular region of the U.S. to best suit the needs and interests of anglers in those areas. The cost of a monthly subscription will be $34.99. To learn more, visit MONSTERBASS.com.
