Mustad, a worldwide leader in fish hooks, is the newest addition to the MLF Bass Pro Tour sponsor lineup.
The popular hook brand got its start in Norway in the mid-1800s when the Mustad factory turned its wire and nail-making expertise to also manufacturing quality fishing hooks. Today, one in four hooks in the world is made by Mustad and the company's diverse product offering has grown to address every discipline of sport fishing, including for bass.
"Mustad is dedicated to producing best-in-class terminal tackle for the bass market, helping land more fish for both professional and recreational anglers alike," said Jordan Davis, president, O. Mustad & Son Americas. "We're also committed to the growth of the sport and are thrilled to continue support of our pro staff by partnering with Major League Fishing as a sponsor of the inaugural Bass Pro Tour."
Jim Wilburn, MLF President and CEO, said, "You don't need to use 'hooks' in the descriptive when you say Mustad because the name is one of the most recognizable in all of fishing and anglers everywhere know what this company makes. They've done an amazing job of staying on the front-end of bass anglers' ever-evolving needs in fish hook innovation, with a lot of that insight coming from some of their pros who are fishing our Bass Pro Tour. We're pleased to welcome Mustad aboard in 2019."
Mustad sponsors and supports a number of pro-staffers around the world, with each bringing something unique to the table, whether it's the locations they fish, the species they pursue or their particular techniques of expertise. Mustad pros fishing the 2019 Bass Pro Tour are Kevin VanDam, Mark Rose and Cliff Pace.
