The Econo Lodge brand, part of Choice Hotels International, Inc., is the newest sponsor to join the lineup for the Major League Fishing (MLF) Bass Pro Tour. The national hotel brand will also be the presenting sponsor for Stage Four of the BPT, set for April 9-14 at Lake Chickamauga in Tennessee.
"Econo Lodge guests are adventure seekers who like to hunt and fish, which makes our new collaboration with Major League Fishing a natural fit," said Craig Mustard, head of domestic brand management, economy brands, Choice Hotels. "With more than 800 hotels located nationwide, Econo Lodge provides travelers with great value and convenient accommodations on the way to all their favorite outdoor destinations, including stops of the Bass Pro Tour."
Said MLF president and CEO Jim Wilburn: "We're pleased to have Econo Lodge as a national sponsor of this year's MLF Bass Pro Tour, as well as the presenting sponsor for our fourth event – Bass Pro Tour Stage Four presented by Econo Lodge. Our fans are willing to travel long distances to attend tournaments and with reliable locations nationwide, we know our new collaboration with Econo Lodge will resonate strongly with anglers everywhere."