B.A.S.S. announced today that insurance provider GEICO will continue as title sponsor of the Bassmaster Classic, a role which it's filled since 2014. This year's Classic will be held March 15-17 on the Tennessee River in Knoxville, Tenn.
“The Bassmaster Classic has become almost synonymous with GEICO in recent years,” said Bruce Akin, B.A.S.S. CEO. “Our 500,000 members nationwide prefer to do business with companies that support the sport they love, and we know many have switched to GEICO since our association began. We are proud to have GEICO back as Classic title sponsor this year.”
Said GEICO VP of marketing Joe Pusateri: ”We’re eager to serve as title sponsor of the Bassmaster Classic for the sixth year in a row. We look forward to bringing the Gecko and more fun to Knoxville, and showing fans how we can help them save on insurance for their cars, boats and more.”
