Pure Fishing, which owns Berkley and Abu Garcia, among others, landed a pretty big catch recently.
The company announced earlier this week that Jordan Lee, the winner of the 2017 and 2018 Bassmaster Classics, has signed on to represent Berkley and Abu Garcia. It's believed the deal encompasses rods, reels, line, hard baits and soft baits.
Lee had previously been affiliated with Strike King, Quantum and Seaguar.
The announcement was made across Lee's and the companies' social media channels.
Embedded below is a video of Lee making the news official: