FLW announced that White River Marine Group, the world’s largest manufacturer of fishing and recreational boats – including longtime FLW partner Ranger Boats plus Nitro and Triton Boats – has extended and expanded its exclusive boat sponsorship with the company. FLW will now showcase all three boat brands across its multiple media channels and tournament trails. Financial terms of the agreement were not disclosed.
FLW and Ranger Boats have enjoyed the longest-running boat sponsor relationship in the sport, with a history that dates back to FLW's formative years in the early 1980s as Operation Bass.
The acquisition of Ranger Boats by the White River Marine Group in 2014 has enabled the growth of the 30-plus-year partnership with FLW, as multiple internationally-recognized boat brands are housed under the White River Marine Group umbrella. Ranger Boats will remain the featured and official boat of FLW, with Nitro and Triton Boats now added to the tournament organization’s sponsorship lineup
“Ranger Boats has collectively served as the boat choice of FLW and the overwhelming majority of our anglers and fans for more than 30 years,” said FLW President of Marketing Trish Blake. “FLW is thrilled to announce that we are now expanding upon that partnership, a reflection of the great value of and influence of FLW and our anglers on the boating market.
“The relationship with White River Marine Group has allowed us to seamlessly add the Nitro and Triton Boat brands to our sponsorship portfolio while still allowing Ranger Boats to remain an integral part of the fabric of FLW and the sport of professional bass fishing. We look forward to building on this partnership for many years to come.”
Ranger Boats will continue to offer its lucrative Ranger Cup contingency program, providing Ranger owners additional valuable awards in FLW tournaments, while Nitro and Triton Boats will also present contingency programs for FLW anglers.
“We are very excited to expand our partnership with FLW,” said White River Marine Group founder Johnny Morris. “Beyond connecting our iconic boat brands with passionate anglers, FLW’s tournaments promote the sport of fishing on a global scale and align with our conservation vision to help introduce new audiences to the great outdoors.”