Berkley has signed on as title sponsor of the upcoming Bassmaster Elite Series tournament at South Dakota’s Lake Oahe, and sister company Abu Garcia has been named presenting sponsor, B.A.S.S. announced today.
The tournament is scheduled for June 29-July 2 at Pierre, S.D., and will be the seventh of nine regular-season Elite Series events. It will mark the first time for B.A.S.S. to hold a professional tournament on the fishery in the organization’s 50-year history.
Prowling the massive, 370,000-acre fishery for the heaviest four-day catch — worth $100,000 — will be a field of 108 anglers. Oahe is known as prolific walleye fishery, but also boasts a huge population of smallmouth bass.
“We’re extremely pleased that Berkley and Abu Garcia will be the title and presenting sponsors of the Bassmaster Elite at Lake Oahe,” said Bruce Akin, B.A.S.S. CEO. “We expect this to be one of the most exciting tournaments of our entire season and we’re glad to have these two brands closely associated with it.”
Berkley and Abu Garcia are both premier sponsors of Bassmaster events. The two companies also were sponsors of the Berkley Bassmaster Elite at Kentucky Lake presented by Abu Garcia earlier this year.
“Abu Garcia and Berkley are thrilled to be title and presenting sponsors of the Bassmaster Elite event on Lake Oahe,” said Neil Eibeler, CEO of Pure Fishing. “We are always looking for ways to connect with passionate anglers, and our long and successful partnership with B.A.S.S. allows us that opportunity.”
