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Cherry gets deal with Grundéns

Cherry gets deal with Grundéns

Foul-weather gear manufacturer Grundéns announced that it's added Bassmaster Elite Series competitor and four-time Classic qualifier Hank Cherry to its pro staff.

“Grundéns is excited to work closely with Hank Cherry," said chief marketing officer Mat Jackson. “Developing gear to meet the needs of anglers that rely on it to perform at their best is what we do best. Hank’s performance on the Bassmaster circuit and his credibility in the space will help us continue to broaden our product offering. His passion for the sport is obvious and we look forward to supporting his success in 2018.”

Well known in the commercial and recreational saltwater categories, Grundéns will begin exploring the freshwater market in 2018. The introduction of existing lines of technical waterproof and sun-protection apparel to an audience of freshwater anglers will provide a basis for further product development. Cherry will provide Grundéns an angler to highlight the current lineup and explore new styles built around his style of fishing.

"I am excited to be the first angler to represent Grundéns in the bass fishing community,” said Cherry. “I have always respected the brand and its high-quality products, so it made the decision to partner with them easy. With the Bassmaster Classic on my home turf in 2018, I have high hopes for a strong finish and providing some great exposure to the brands that support me."

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