Seven-time Angler of the Year and four-time Bassmaster Classic champion Kevin VanDam with camouflage and outdoor lifestyle company Mossy Oak.
"I love working with companies to develop new products that help people be more successful," said VanDam. "Besides being a professional bass fisherman, I am an outdoorsman at heart first along with the rest of my family. The folks at Mossy Oak are much more than a group of people making the best camo patterns. We share the same passion and values of conserving and enhancing our woods and waters and the fish and game that live there.
"We both understand the importance of family and the tradition of sharing the outdoors experience with others. This partnership goes way beyond the launch of a new pattern; today, we are officially joining the Mossy Oak family."
Said Mossy Oak chief sales officer Chris Paradise: "Kevin VanDam and Mossy Oak approach the outdoors lifestyle with the same mindset: respect for the land, water and game we pursue and the desire to share the outdoors with those we love. Kevin VanDam understands what it takes to build a brand and the importance of family. He emulates the culture of Mossy Oak. It's an honor to have him on board as the Mossy Oak Fishing team leader."