Tulsa, Okla.-based Blue Heron Communications, which handled public relations for the Pure Fishing brands for the better part of two decades before parent company Newell Rubbermaid Inc. moved the majority of its marketing efforts in-house this year, announced this week that it's added PRADCO-Fishing to its portfolio.
PRADCO, based in Fort Smith, Ark., has the Arbogast, Bandit, Bomber, BOOYAH Bait Co., Cotton Cordell, Creek Chub, Heddon, Lindy, Little Joe, Norman, Rebel, Silver Thread, Smithwick, Thill and YUM brands under its umbrella.
"We want a PR agency that can help us achieve our goals," said PRADCO global brands manager Chris Gulstad. "Blue Heron's reputation and impact in marketing communications is exactly what we need. They are passionate about the outdoors with a great deal of angling knowledge and experience and true professionals with exceptional marketing skills."
Said Blue Heron owner Gary Giudice: "We are very delighted and excited to be on the PRADCO team. The PRADCO brands are among all anglers' favorites and we look forward to assisting PRADCO with their marketing objectives."
Blue Heron's client list also includes Ranger Boats, firearms manufacturers Sig Sauer and Benelli USA and the Dallas Safari Club.
