Bass Cat and Yar-Craft boats recently announced that Dave Davis will serve as the West Coast regional sales manager for both brands.
Davis comes to Bass Cat and Yar-Craft after stints in the aftermarket marine and automotive lighting and accessories sector. The married father of three is a longtime bass enthusiast with many ties to the industry.
Based in Mesa, Ariz., Davis’ new role will be overseeing all Bass Cat and Yar-Craft sales in the territory encompassing New Mexico, Arizona, California, Nevada, Utah, Colorado, Wyoming, Idaho, Oregon, Washington and Montana.
“We are excited to add Dave’s unique experience and wealth of knowledge to our staff and we are committed to providing him the resources needed to build our brands on the West Coast,” said Bass Cat/Yar-Craft president Rick Pierce.
