Strike King announced that it's formed a partnership with Orion Coolers and its parent company, Jackson Kayak. The deal will include sponsorship of Jackson’s namesake, Eric Jackson, as he competes in his second year on the FLW Tour.
“We recognize the growth in kayak fishing – it is arguably the fastest-growing segment of our market and just like Jackson and Orion, we intend for Strike King to be the brand of choice among kayak anglers” said Doug Minor, VP of sales and marketing for Strike King. “We are excited to partner with Eric and his brands as he competes professionally and we strive to fulfill the needs of our customers. The combination of our knowledge and skill sets should translate into some pretty exciting future projects."
Said Jackson: “Teaming up with Strike King was a no-brainer. On a personal level, their products are all that I use and need in FLW competition. In regard to Jackson Kayak and Orion Coolers, it will be an awesome avenue to educate consumers on our brands and products through sponsoring (TV shows) Pro Team Journal and Fish Hard.
"We believe that the same customers who purchase Strike King products for their quality and value will benefit from understanding the same principles are at the core of our brands as well.”
