According to an article published on the Angling International website, Daiwa Corporation will handle exclusive distribution of Ever Green lures in the United State and Canada.
The agreement was announced at the national sales meeting of the Japanese tackle giant in California earlier this month.
Ever Green is one of Japan’s top lure brands and counts Elite Series pros Brett Hite and Morizo Shimizu among its pro staff. The partnership with Daiwa should provide more stable delivery to retailers throughout the U.S. and Canada.
A new Ever Green website targeted at the U.S. market will launch in July.
