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MLF telecast tops 1 mil

MLF telecast tops 1 mil

Major League Fishing announced that its telecast of the Summit Cup championship from Waterville, Maine, on CBS Sports attracted more than 1.1 million viewers according to Nielsen, a ratings measurement system that ranks it as one of the top-performing fishing shows in television history.

The Feb. 8 airing ranked second in its time slot among households, as well as in several key demographics. The broadcast trailed only a National Basketball Association game on ABC.

“Attracting more than 1.1 million viewers is both an outstanding accomplishment and another huge step for Major League Fishing," said MLF GM Jim Wilburn. "I had a gut feeling we might get more than a million viewers."

The broadcast featured anglers competing on China Lake, a body of water roughly 10 miles southeast of Waterville.

Scott Suggs won the event by catching 25 “scoreable” bass that weighed 46-14.

From its inception, the competing anglers and Outdoor Channel have insisted that their goal is to create a show that attracts viewers that enjoy a variety of competitive sports, as well as traditional fans of outdoor shows.

“We want to lift our sport by appealing to sports fans that aren’t necessarily fishing fans. We want to show the drama that the world’s top anglers face when they compete. And the numbers suggest that we’re beginning to attract that broader audience,” Wilburn said.

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