Elite Series angler Jeff Kriet has signed on with Yo-Zuri to be his primary hard bait sponsor, ending his affiliation with Livingston Lures.
“This year, I’m returning to my roots and what got me to where I was in 2010," Kriet said. "I’m no longer interested in compromise and I will not make one cast without the confidence that I am throwing the absolute best. 2015 is a critical year for me and every little detail will count.”
Added Buddy Prause, vice president of sales and marketing for Yo-Zuri, “We are thrilled at the opportunity to have Jeff rejoin our Pro Staff Team. It was extremely clear during our initial conversations with Jeff that his enthusiasm for building the brand will assist us in creating strong consumer demand for many years to come.
“Additionally, based on the re-introduction of our Hardcore Series, we feel that Jeff will have the ability to add to his hard bait arsenal of unbeatable baits making him a strong competitor for many years to come."