Using the catch phrase "The Evolution Continues," LIVETARGET Lures introduced its latest line of baits today at a pre-ICAST press conference.
The Yearling series of hardbaits build on the success of the BaitBall Series that debuted last year.
The Yearling will be available in two square bill crankbait sizes (five colors), three crankbaits (five colors), two jerkbaits (five colors), two rattlebaits (five colors) and two walking baits (four colors).
The concept is to help anglers target fish that are feeding on tiny baitfish by incorporating the look of a in-line group of baby forage.
The jerkbait pictured is the YJB-95 (3 3/4") and features a grouping of nine baitfish on both sides. The square bill in the photo is the YSB-60 (2 3/8") and features a grouping of seven tiny baitfish on each side.