Lance Camper Manufacturing Company announced today it has entered into a marketing partnership with pro angler Brett Hite.
ďAs we put together our marketing strategy for this year, there were key lifestyle segments we wanted to be sure we had visibility in and one of them is fishing," said Bob Rogers, marketing director for Lance. ďBased on owner surveys, we know fishing continues to be a favorite activity of Lance customers, especially with our truck camper customers, many of who pull boats behind their rigs."
Added Hite, who spends more than 200 nights a year in his Lance truck camper, ďI couldnít be happier to have Lance on board as a marketing partner. As a professional who relies on my equipment to earn my living, I only partner with the top quality products and companies that build the best. Lance is a perfect example of that."