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Old Milwaukee to sponsor B.A.S.S. Nation events

Old Milwaukee to sponsor B.A.S.S. Nation events

Beer company Old Milwaukee has become the title sponsor of 2014 B.A.S.S. Nation events.

“Old Milwaukee is a time-honored brand,” said B.A.S.S. CEO Bruce Akin. “B.A.S.S. is proud to partner its grass-roots B.A.S.S. Nation fishing tournaments with such a well-known name.”

Old Milwaukee is a Pabst Brewing Co. brand and had a presence at the recent BASSFest at Lake Chickamauga.

“Old Milwaukee strives to connect and reward outdoors enthusiasts on a grass-roots level,” said John Genest, Old Milwaukee brand manager. “With freshwater fishing being so ingrained in millions of Americans’ lives, Old Milwaukee is excited to support an organization that is critical to the sport’s health and growth on all levels. B.A.S.S., especially through its B.A.S.S. Nation organization, creates invaluable opportunities for passionate individuals to connect and share memorable experiences in communities nationwide. Everyone at Old Milwaukee is excited for the opportunity to enhance these efforts.”

Old Milwaukee will be the title sponsor for all six B.A.S.S. Nation Divisionals as well as for the 2014 season finale, now named the Old Milwaukee B.A.S.S. Nation Championship, set for Nov. 6-8 on the Ouachita River in Monroe, La. The six Classic qualifiers will be eligible to be on the Old Milwaukee Classic Fishing Team, which will be outfitted with decals on their bass boats and special jerseys designed for the Classic competition.

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