FLW announced today that Patterson Leeth will join the organization in the position of VP of marketing. Leeth, who previously worked for Minneapolis-based creative agency Take It To Eleven, will report directly to Trisha Blake, president of marketing. In this role he will be responsible for providing strategic direction for all of FLW’s marketing initiatives.
“Patterson brings a unique blend of marketing knowledge and true passion for the outdoors lifestyle,” Blake said. “He has been pivotal in the growth of multiple brands in the service and consumer sales industries. Both his talents and unique perspective will add a great deal to our team.”
Leeth replaces Bridget Grigsby, the wife of FLW Tour pro Chad Grigsby, who will be moving on to pursue other opportunities.
“Bridget has played an important role in the growth of our company. We want to thank her for her loyalty, dedication and contributions. FLW wishes her the best in all future endeavors,” Blake said.
