Evan Williams Bourbon, which for several years has sponsored at least one Bassmaster Elite Series event a season, is following suit in 2014. The whiskey manufacturer has signed on as the title sponsor of the May 1-4 tournament on Toledo Bend Reservoir out of Many, La.
We are proud to have Evan Williams Bourbon as an event sponsor once again,” said B.A.S.S. CEO Bruce Akin. “Their continuing commitment to the fishing market, and especially to Bassmaster events, shows they have made market inroads through their site activation and involvement. We expect that trend to gain momentum in 2014 as Elite Series fan attendance and viewership grows.”